Start Investing With Confidence
Most people think you need a finance degree to start investing. That's just not true. What you actually need is a solid foundation and someone willing to walk you through the basics without all the jargon.
Our program strips away the complexity and focuses on what actually matters when you're beginning your investing journey. We've helped hundreds of Canadians take their first steps into the market—and they're still here, still learning, still growing their knowledge.
Starting in September 2025, we're opening enrollment for folks who want to understand their money better and make informed decisions about their financial future.
How The Program Works
We break everything down into manageable chunks. Each phase builds on the last, so you're never overwhelmed with information you're not ready for yet.
Getting Your Bearings
Before you can invest, you need to understand what you're actually doing with your money. We start with the fundamentals—what stocks and bonds really are, how the market functions, and why prices move the way they do. No assumptions about prior knowledge. Just clear explanations that actually make sense.
Building Your Strategy
Now that you know what's out there, we help you figure out what makes sense for your situation. Everyone's different—different goals, different timelines, different comfort levels with risk. We walk through how to assess your own circumstances and build an approach that fits your life, not someone else's blueprint.
Making Actual Decisions
Theory only gets you so far. This is where you start evaluating real investment opportunities. We look at companies, funds, and assets together—analyzing what makes them worth considering and what warning signs to watch for. You'll practice making decisions with guidance before you're doing it on your own.
Managing What You Own
Buying something is just the beginning. The real work is knowing when to hold, when to adjust, and when to walk away. We cover portfolio management, rebalancing, and how to handle market volatility without making emotional decisions that you'll regret later.
Who You'll Learn From
Torsten Bjørnstad
Market FundamentalsSpent fifteen years helping everyday Canadians understand what's actually happening in financial markets. Torsten breaks down complex concepts without talking down to anyone—he just remembers what it was like not knowing this stuff.
Silje Vangberg
Portfolio StrategySilje's background is in helping families make smart long-term decisions about their money. She focuses on practical strategies that work for real people with real constraints—not just theory that looks good on paper but falls apart in practice.
Rhiannon Kellett
Risk AssessmentRhiannon teaches you how to evaluate what could go wrong before it does. Her sessions focus on reading financial statements, spotting red flags, and understanding when something that sounds too good to be true probably is.
Common Questions
Here's what people usually want to know before they commit to learning.
Before You Start
Do I need any investing experience?
Nope. We assume you're starting from scratch. If you already know some basics, great—you'll pick things up faster. But we don't skip steps or use unexplained terminology.
How much time should I expect to spend?
About five hours a week—three hours of structured sessions and a couple hours reviewing materials and working through examples. Some weeks might be lighter, others might run a bit longer if we're covering something complex.
Is this taught live or pre-recorded?
Live sessions with real interaction. You can ask questions, work through problems together, and get specific feedback. Recordings are available if you miss something, but the value is in the live participation.
During The Program
What if I fall behind or don't understand something?
We have weekly office hours where you can get individual help. Plus, the community forum is surprisingly active—people help each other out, and instructors check in regularly to answer questions.
Will I be making real investments during the program?
That's entirely up to you. We work with simulated portfolios so you can practice without risk. Some participants choose to start investing small amounts as they learn. Others wait until they complete the program. Both approaches work fine.
How do you handle Canadian tax considerations?
We cover TFSA and RRSP basics, capital gains treatment, and other Canadian-specific elements. We're not tax advisors, but we make sure you understand the implications of different account types and investment decisions from a tax perspective.
Where People Go From Here
We don't promise you'll make a fortune or quit your job. What we can tell you is that graduates leave with the knowledge to make informed decisions about their money—and that's worth something.
Here are a few examples of what happened after people finished the program.
Ask About September Enrollment