1 What Are Tracking Technologies?

Tracking technologies are small data files or code snippets that collect information about your browsing behavior. The most common type is a cookie — basically a text file stored on your device when you visit a website.

Think of them as digital bookmarks. When you return to our site, these files help us recognize you and remember things like your language preference or which lessons you've already completed. They're not programs and can't carry viruses.

Beyond traditional cookies, we also use web beacons (tiny invisible images), local storage (similar to cookies but with more capacity), and session identifiers. Each serves a specific purpose in making your learning experience smoother and more personalized.

2 Types of Tracking We Use

Not all tracking serves the same purpose. We've organized our tracking technologies into four categories based on what they do and why we need them.

3 How Tracking Improves Your Experience

Let's get specific about what this means in practice. When you start a course module and leave halfway through, tracking lets us bookmark your exact position so you can pick up right where you left off — even days later and on a different device.

If you're working through our portfolio diversification lessons and keep returning to certain concepts, that signals to us which topics need clearer explanations or additional examples. We've rewritten entire course sections based on patterns we noticed in how students navigated the material.

For returning visitors, tracking means you won't see the introductory tour every single time you log in. We remember that you've already explored the dashboard and know how to navigate the resource library. Small conveniences add up to a much smoother learning experience.

4 Data Retention and Storage

Different types of tracking data have different lifespans. Session cookies vanish the moment you close your browser — they're temporary by design. Persistent cookies stick around longer, anywhere from 30 days to 2 years depending on their purpose.

We periodically review and delete old tracking data that no longer serves a purpose. If you delete your account, we remove all associated tracking information within 90 days, keeping only aggregated statistics that can't be traced back to you.

5 Managing Your Tracking Preferences

You've got several ways to control tracking. The most straightforward is through your browser settings. Every modern browser lets you block all cookies, accept only certain types, or delete existing ones. Keep in mind that blocking essential cookies will break core site functionality.

• Chrome: Navigate to Settings → Privacy and security → Cookies and other site data. You can block third-party cookies while allowing first-party ones for sites you trust.
• Firefox: Open Settings → Privacy & Security → Cookies and Site Data. Their Enhanced Tracking Protection blocks many marketing trackers by default.
• Safari: Go to Preferences → Privacy → Manage Website Data. Safari is particularly aggressive about blocking cross-site tracking.
• Edge: Access Settings → Privacy, search, and services → Tracking prevention. Choose between Basic, Balanced, or Strict blocking levels.

Most mobile browsers offer similar controls in their settings menus. On iOS, you'll find them under Settings → Safari → Privacy. Android users can access them through their browser app's settings menu.

6 Third-Party Tracking Services

We work with several external services that place their own tracking technologies on our site. This is standard practice — we use specialized analytics platforms because they're better at that job than anything we could build ourselves.

These third parties have their own privacy policies and tracking practices. We vet them carefully and only work with services that meet Canadian privacy standards, but once they place tracking code on your device, they're governed by their own policies, not just ours.

Some examples: our video hosting platform tracks which lessons you watch and how far you get through each one. Our email service knows whether you opened newsletters we sent and which links you clicked. Our payment processor uses tracking to prevent fraud and ensure secure transactions.

You can opt out of many third-party tracking networks through industry tools like the Digital Advertising Alliance's opt-out page or by using browser extensions designed for tracking prevention. Just be aware that opting out usually means you'll see the same number of ads — they just won't be tailored to your interests.

7 Changes to This Policy

We update this policy when we add new tracking technologies or change how we use existing ones. Significant changes get announced through email to registered users and a notice on our homepage. We don't make silent updates to tracking practices.

The effective date at the top of this page tells you when we last revised the policy. We recommend checking back every six months or so, especially if you're particular about privacy settings. Technology changes quickly, and so do our tools for understanding how people learn.

If you disagree with changes we make, you can adjust your tracking preferences or stop using the site. We'd hate to see you go, but we respect that privacy concerns vary widely from person to person.